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How Much Does Downtime Really Cost Your Business?

Many SMB owners think IT downtime only costs them a few productive hours, but there’s a lot more at stake when your systems go down. Customer satisfaction and loss of brand integrity are just two of the key losses apart from the more evident costs such as lost productivity and a temporary dip in sales. Here’s a few other ways downtime can hurt your business: 1. Customer Loss - Today’s buyer lacks patience; They are used to getting everything at the click of a mouse, at the tap of a finger. Suppose they are looking for the kind of products/services that you offer and your site doesn’t load or is unavailable—even if temporarily-- you are likely to lose them to a competitor—permanently. 2. Damage to Brand Reputation - Customers are now using Social media platforms like Facebook and Twitter and blogs to vent their bad brand experiences. Imagine an irate customer who doesn’t know if their card was charged on your site, or not, due to a server error. If it’s your...
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Four Key Components of a Robust Security Plan Every SMB Must Know

Four Key Components of a Robust Security Plan Every SMB Must Know Most businesses are now technology dependent. This means security concerns aren’t just worrisome to large corporate enterprises anymore, but also the neighborhood sandwich shop, the main street tax advisor, and the local non-profit. Regardless of size or type, practically any organization has valuable digital assets and data that should not be breached under any circumstances. This makes it the responsibility of every business, especially those collecting and storing customer/client information, to implement a multipronged approach to safeguard such information. Yes, we’re looking at you, Mr. Pizza Shop Owner who has our names, addresses, phone numbers, and credit card information stored to make future ordering easier and hassle free. Today’s SMB Needs a Robust Security Plan Protecting your business and its reputation comes down to developing, implementing, and monitoring a robust security p...
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3 Things to Consider Before Jumping Into BYOD

3 Things to Consider Before Jumping Into BYOD You’ve read it time and time again. “Bring Your Own Device” isn’t a trend, it’s the future. Workplaces where companies let workers use their own devices for work purposes are the new normal. BYOD attracts new hires and lifts employee morale and productivity. But this doesn’t mean a small business owner should recklessly jump right into BYOD just because everyone else is doing it.  Data and network security concerns have to be thought out, defined, and addressed in a comprehensive BYOD policy. Here are three things to consider. Cost of Support Most businesses salivate at the thought of the money saved by having employees participate in a BYOD program. With employees using their own devices for work, there is no need to shell out thousands of dollars for desktop PCs, smartphones, tablets, and laptops. While that’s undoubtedly a huge incentive, extra support costs must also be factored in. Chances are your employ...
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