Skip to main content

Five Ways Your Business Can Improve Its Search Engine Rankings

5 Tips for SMBs to Improve Search Engine Rankings…

In an age where most business happens online, not showing up in Google search results can really hurt you. While there’s no real shortcut to showing up consistently on web searches, there are a few quick fixes to get your site to show up on your potential customer’s search results...

1. HTML tags - Important HTML tags include the title tag, meta description and meta keywords. Make sure each page of your website has appropriate HTML tags. The title tag of each page should be unique and relevant to that particular page.

2. Alternative text images - Ensure that most of the images on your website have alternative text tags. Alt tags are basically descriptions for images. By adding relevant alternative tags to images, you are allowing search engines to recognize them, which will improve the likelihood of your page showing up in search results.

3. File hierarchy - How simple is your HTML file hierarchy? Check to see if your website’s pages are logically situated and avoid too many unnecessary folders. For example: ‘NFL=>Teams=>PittsburghSteelers’ is a better folder structure than ‘NFL=>Teams=>NFCEast=>PittsburghSteelers’, because here ‘NFCEast’ is redundant and only serves to push the Steelers page deeper down the order. This complexity makes your site less likely to show up on search results for people searching for Steelers websites.

4. Sitemap - A sitemap acts as a navigational guide for your visitors as well as search engines. Does your website have one? If not, then it’s time to put up a site map on your website.

5. Content quality - Read your website content to determine its quality. Is your content written for search engines or actual visitors? Is it stuffed with keywords? Does it truly add value to your audience, or is simply there to fill up the page? Answer these questions and make sure it has value for your audience. Value for your audience translates to better search engine rankings.

Comments

Post a Comment

Popular posts from this blog

4 Essential Pieces to Any Small Business BYOD Strategy

4 Essential Pieces of Any Small Business BYOD Strategy Believe it or not, once upon a time, kids at the bus stop didn’t have cell phones and the mobile device strategy of many businesses was typically "you’ll take what you’re given, refrain from using it for any personal use, and the data may be scrubbed clean whenever we please." We’ve come a long way.  Today, businesses really have no choice but to let employees use personal devices for work purposes.  Blurred lines now make it difficult to differentiate between what is professional and what is personal.  A company or organization may partially pay for an employee’s tablet computer or smartphone, but that same device is used to upload photos to Facebook or download torrents of this season of Game of Thrones. Naturally, security and privacy issues are a concern since these devices sync to the company network.  Larger corporations may be able to hire IT support or produce sophis...
Post a Comment
Read more

Hosted Fax

  By: Yesenia Villagran, Project Manager Hosted Fax is a solution that we have been rolling out to many of our customers as it’s incredibly easy to send and receive faxes either using a web-based portal, or through your email, and is much more cost-effective than traditional POTS lines. This solution can work for you regardless of whether you’re using a hosted, on-premise, or even a competitor’s voice product. Existing phone numbers can be ported into our Hosted Fax solution, and new numbers can be requested as well. Below are the instructions on how to use the Hosted Fax solution via the portal or Outlook: User Login: Using your Browser type in the URL address below. URL: http://portal.myhostedfax.com Your username and password will be sent to you in an e-mail. The e-mail will look like this below. Hello, Please find your fax account login credentials below: Username: NEW USER Password: ^wxTir8rg2z(s You will need to provide these credentials...
Post a Comment
Read more

Four Key Components of a Robust Security Plan Every SMB Must Know

Four Key Components of a Robust Security Plan Every SMB Must Know Most businesses are now technology dependent. This means security concerns aren’t just worrisome to large corporate enterprises anymore, but also the neighborhood sandwich shop, the main street tax advisor, and the local non-profit. Regardless of size or type, practically any organization has valuable digital assets and data that should not be breached under any circumstances. This makes it the responsibility of every business, especially those collecting and storing customer/client information, to implement a multipronged approach to safeguard such information. Yes, we’re looking at you, Mr. Pizza Shop Owner who has our names, addresses, phone numbers, and credit card information stored to make future ordering easier and hassle free. Today’s SMB Needs a Robust Security Plan Protecting your business and its reputation comes down to developing, implementing, and monitoring a robust security p...
Post a Comment
Read more